Fred B. Hand III

President and Founder

After earning an MBA and undergraduate degree from the University of Georgia, Fred B. Hand III embarked on a 40-year career in commercial real estate. He began as Director of Real Estate Acquisitions at the Trans Atlantic Group in Atlanta, later taking on the same role at Seefried Properties, Inc. In 1985, he founded Hand Properties and has since overseen the completion of over 3,000,000 square feet of commercial development across North America. This includes his first Publix Shopping Center in 1993, climate-controlled self-storage facility redevelopment in 2016, and ongoing ground-up developments. Currently, he manages the financial aspects including accounting, tax, banking, life insurance companies and equity investor relations. Additionally, he handles financial due diligence for construction and permanent financing on all projects, negotiating various agreements related to land options, purchases, construction loans, property management and leasing.

William D. Fitch, Jr.


Bill Fitch has 45 years of experience in real estate lending, investments, development and financial analysis. Prior to joining Hand Properties in 2005, Bill spent 12 years with SouthTrust Bank as Group Vice President of Commercial Real Estate. During his tenure, he produced in excess of $2 billion in construction loans for office buildings, apartments, warehouses, condominiums, shopping centers and land development. He was responsible for managing a personal portfolio of more than $400 million.

Fred B. Hand IV

VP Development

Over the course of his career, Fred B. Hand IV has delivered projects with a total market value of more than $400 million. Fred began his career as an Assistant Project Manager for The Sembler Company in Atlanta. Joining Hand Properties in 2009, Fred oversees site selection, project budgeting, civil and architectural design coordination, entitlements and tenant approval. He serves as the primary contact with retailers' Real Estate departments and prepares all tenant specific site packages and required due diligence items. Fred graduated from the University of Georgia with a BBA in Real Estate.

Bruce Coward

Director of Leasing & Brokerage

Bruce Coward has worked in the real estate industry for more than 30 years. His primary focus has been retail leasing representing both developers and tenants, as well as brokering land assemblages and acquisitions.

A native of North Carolina and graduate of UNC-Chapel Hill, Bruce began his career in Atlanta in 1982. In the subsequent three plus decades, he has negotiated more than 200 retail leases and brokered more than $75 million in raw land acquisitions.